Make It Easy on Your Web Customers
SimpleRelevance - Machine Learning For Digital Marketers In upscale establishments, a concierge is expected to “achieve the impossible”–dealing with any request a guest may have (no matter how strange)...
View Article10 Reasons Why Your Email List Is Your Best Asset
SimpleRelevance - Machine Learning For Digital Marketers Today’s business has numerous ways to attract new customers and new business from current customers. It can be overwhelming to decide which...
View ArticleReport: Marketers Fail to Target Individual Customers
SimpleRelevance - Machine Learning For Digital Marketers Our data overwhelmingly showed that if marketers target segments instead of individuals, they will miss a majority of their customers and...
View ArticleMarketingSherpa’s SimpleRelevance Case Study
SimpleRelevance - Machine Learning For Digital Marketers SimpleRelevance helped Li-Ning, a multibillion-dollar sports brand, increase its email revenue by 49 percent. Li-Ning wanted to introduce its...
View ArticleExtracting Information from Thin Air: Identify Gender by Email Address
SimpleRelevance - Machine Learning For Digital Marketers So the gender of a customer is probably the most important attribute that we can have, and yet many ecommerce sites do not have this information...
View ArticleExtract, Transform & Load: As Easy As Cooking Spaghetti
SimpleRelevance - Machine Learning For Digital Marketers Extract, transform, load (ETL) is a programming tool used to manage databases. This system can seem complicated, but when it’s compared to...
View ArticleYour Data Guide: First & Third Party Data
SimpleRelevance - Machine Learning For Digital Marketers Big data. First party data. Demographic data. Third party data. Along with the variety of ways to collect and use customer data, there’s a...
View ArticleHow Prescriptive Analytics Makes Your Marketing Useful
SimpleRelevance - Machine Learning For Digital Marketers How do you track your digital marketing? Whether you use basic tools or work with complex algorithms to meet business goals, analytics are...
View ArticleThe Evolution Of The Customer Journey
SimpleRelevance - Machine Learning For Digital Marketers How successful would the Don Drapers of the 60s be in advertising today? To put it lightly, their skillset would need to be drastically...
View ArticleHow To Outsmart Your Data
SimpleRelevance - Machine Learning For Digital Marketers Personalized marketing can speak to people in ways that a billboard on the side of the highway simply cannot. Where a billboard says the same...
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